Grammy-winning Afrobeats superstar Burna Boy has officially been unveiled as the global ambassador for premium sportswear brand ON. Known for its innovative designs and sleek performance wear, ON has tapped Burna Boy to represent its growing influence across music, culture, and lifestyle.
The partnership marks a powerful crossover between Afrobeats and sportswear fashion. Burna Boy, celebrated not only for his music but also for his bold style and global appeal, embodies the spirit of ON — authentic, dynamic, and unapologetically original.
With this move, Burna Boy joins an elite list of cultural icons expanding the reach of sportswear brands beyond athletics, proving that music and lifestyle go hand in hand. The announcement is already sparking excitement among fans who see Burna Boy’s influence as a perfect fit for ON’s mission to redefine comfort, performance, and style.
As Afrobeats continues to dominate global stages, Burna Boy’s role as a brand ambassador solidifies his position not just as a music legend but also as a global tastemaker.